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Strategic Marketing is the way a firm effectively differentiates itself from it's competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its revenue.
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If interviewer asks whether I'm married, & if my marriage is just two months away, what should I say. Will the truth hamper the possibilities of getting through the interview, since in Marketing one has to do extensive traveling. | 
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WHAT YOU ACHIEVE IN LAST FIVE YEARS? |
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what is your opinion in stratigic marketing | 
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In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method? |
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There are various methods of determining marketing promotional budgets. Which of the following statements reflect the shortfalls or disadvantages in the percentage of sales forecasting method? |
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The Boston Consulting Group Model indicates which of the following- |
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When conducting the marketing audit and portfolio analysis, which of the following models are used to gain greater insight into the critical issues that could affect the business? |
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What part of a marketing plan could this statement have come from? |
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The US Company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here? | 
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Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using? |
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John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers? |
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American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using? |
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The marginal method of sales forecasting involves: |
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Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan? |
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Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is: |
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Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use? |
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Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this? |
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When Sainsburys supermarket launched their own brand of Classic Cola, what kind of market follower strategy were they using? |
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The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using? |
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The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of- 1. Reducing fixed costs 2. Reducing variable costs 3. Mobile defense 4. Reducing capital cost. |
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