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Marketing Interview Questions

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Subcategories for Marketing Interview Questions & Answers :-

Following are sub categories for which Interview Questions & Answers are available under Marketing Interview Questions & Answers. Please select the appropriate sub-category:-

E- Business Interview Questions & Answers (44) Exam Mode | Learning Mode

Financial Markets Interview Questions & Answers (28) Exam Mode | Learning Mode

Internet Marketing Interview Questions & Answers (38) Exam Mode | Learning Mode

Marketing Management Interview Questions & Answers (14) Exam Mode | Learning Mode

Retail Management Interview Questions & Answers (49) Exam Mode | Learning Mode

Services Management Interview Questions & Answers (2) Exam Mode | Learning Mode

Share Market Interview Questions & Answers (20) Exam Mode | Learning Mode

Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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A company faces several major decisions in international marketing. The first of these decisions is often:
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When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):
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If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:
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The typical method of retail operation used by supermarkets and catalog showrooms is called:
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All of the following are criticisms leveled against marketing by critics except:
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In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy
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Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
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A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:
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More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:
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A company is in the ______________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.
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The type of sales force structure in which the sales force sells along product lines is called a:
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The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
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When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles
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When producers, wholesalers, and retailers act as a unified system, they comprise a:
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________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.
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What makes you think that a degree in _____ will get you a job with us?
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The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:
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Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.
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The goal of the marketing logistics system should be to provide:
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Today, advertising captures about ____ percent of total promotion spending.
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India News Network
Latest 20 Questions
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
"Holiday Packages" announced as an advertisement are an example of _________: (a) Offer (b) Counter Offer (c) Invitation to Offer (d) None of the above
A match fixing contract between a player and a broker is a: (a) Valid Contract (b) Unenforceable Contract (c) Void Contract (d) Illegal Contract
When a bookseller sells a book on cash payment then it is called as ___________: (a) Unilateral Contract (b) Bilateral Contract (c) Executed Contract (d) Executory Contract
____________ agreements are created by situation: (a) Written (b) Oral (c) Void (d) Implied
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