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Marketing Interview Questions & Answers

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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Marketing Interview Questions & Answers

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Subcategories for Marketing Interview Questions & Answers :-

Following are sub categories for which Interview Questions & Answers are available under Marketing Interview Questions & Answers. Please select the appropriate sub-category:-

E- Business Interview Questions & Answers (44)

Financial Markets Interview Questions & Answers (28)

Internet Marketing Interview Questions & Answers (38)

Marketing Management Interview Questions & Answers (14)

Retail Management Interview Questions & Answers (49)

Services Management Interview Questions & Answers (2)

Share Market Interview Questions & Answers (20)

Strategic Marketing Interview Questions & Answers (41)

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If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:
3.5 Rating
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When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):
3.3 Rating
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A company faces several major decisions in international marketing. The first of these decisions is often:
2.8 Rating
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In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy
4.5 Rating
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All of the following are criticisms leveled against marketing by critics except:
3.3 Rating
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A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:
4.6 Rating
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More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:
4.7 Rating
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A company is in the ______________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.
4.9 Rating
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The type of sales force structure in which the sales force sells along product lines is called a:
4.8 Rating
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When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles
4.5 Rating
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Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
3.6 Rating
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________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.
4.2 Rating
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What makes you think that a degree in _____ will get you a job with us?
4.7 Rating
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The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:
5.0 Rating
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Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.
4.5 Rating
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Today, advertising captures about ____ percent of total promotion spending.
4.7 Rating
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_______________ describes changes in an individuals behavior arising from experience.
4.6 Rating
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If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
4.6 Rating
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Each salesperson is assigned to an exclusive area in which to sell the company s full line of products or services in which type of sales force structure
4.8 Rating
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That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below:
4.7 Rating
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