These are like intangible assets, which cannot be seen or touched. Actually, these are not assets but some expenditure, which cannot turn to profit and loss account of a particular period that is why these items are shown on assets side of balance sheet to be written off to P&L account in reasonable years.
those assets are created by a company Ex. preliminary expenditure,advertisement etc.
Fictious assets are those assets that are intagible but can be valued by the business e.g Goodwill, purchases patents and rights which are in most cases shown as Goodwill on the face of the B/S. They are represented by the difference between the consideration one has to pay for the business while acquiring it and the fair value of total assets of the business. These assets can even be negative in case the business loses its goodwill. It is however, hard for a business to value the goodwill internally acquired over time as opposed to the acquired/purchased goodwill. Thus in accounting, the purchased goodwill is shown on B/S and not the internally acquired.
It is a intangible assest. Which is not able to touch & see. It is not a assest, like a expneses which is not consider in current P & L. That's why showing in assest side under non current. We will be depriciate month on month basis. As per accounting standard we can write off with in 5 years