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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Question	Rating	View Answer
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:		View Answer
When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):		View Answer
A company faces several major decisions in international marketing. The first of these decisions is often:		View Answer
The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics		View Answer
According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy		View Answer
Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:		View Answer
Have you applied to any other areas apart from marketing?		View Answer
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.		View Answer
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):		View Answer
____________ have contractual authority to sell a manufacturers entire output.		View Answer
All of the following factors can affect the attractiveness of a market segment except:		View Answer
The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:		View Answer
Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.		View Answer
Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.		View Answer
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.		View Answer
Which of the following is foreign owned (even though it is traditionally thought of as a U.S. company)?		View Answer
___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.		View Answer
How well do you cope under pressure?		View Answer
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business		View Answer
A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.		View Answer