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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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Question	Rating	View Answer
Give me an example of how you convinced someone to do something that they were not too keen on doing.		View Answer
The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):		View Answer
________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.		View Answer
If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?		View Answer
A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.		View Answer
A "three-day cooling off period" in which buyers can cancel a contract after re-thinking it is to protect the consumer from which of the below:		View Answer
Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies.		View Answer
The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:		View Answer
_______________factors are the most popular bases for segmenting customer groups.		View Answer
The purpose of strategic planning is to find ways in which the company can best:		View Answer
The biggest or greatest amount of involvement in a foreign market comes through which of the following		View Answer
The fact that services cannot be stored for later use or sale is evidence of their:		View Answer
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:		View Answer
a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.		View Answer
______________ is the general term for a buying and selling process that is supported by electronic means.		View Answer
Would you describe yourself as competitive?		View Answer
Rolls Royce uses which of the following distribution formats in it.		View Answer
Sellers that handle their own exports are engaged in:		View Answer
If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?		View Answer
__________________ is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.		View Answer