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What do you mean by socio-cultural environment? |
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Explain the meaning of legal environment? |
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What is the definition of political environment? |
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Name the personal and psychological factors influencing consumer behaviour. |
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What are the social factors affecting consumer behavior? |
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What are the cultural factors affecting consumer behavior. |
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What is the importance of studying consumer behaviour? |
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What is the consumer buying behaviour? |
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What is consumer behaviour? |
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Name the bases for segmentation. |
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What are the factors affecting market segmentation? |
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Define market segmentation. |
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What is technological environment? |
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What micro economic factors include? |
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What macroeconomic factors include? |
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What is economic environment? |
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What are the demographic variables that affect a business? |
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What are demographic factors? |
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What is demographic segmentation? |
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What are the disadvantages of demographic environment? |
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