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	Strategic Marketing Interview Questions & Answers Below we have listed all the Strategic Marketing Interview Questions and answers. Feel free to comment on any Strategic Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Strategic Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Strategic Marketing Interview Questions & Answers
Strategic Marketing is the way a firm effectively differentiates itself from it's competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its revenue.

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Question	Rating	View Answer
The Objective and Task method of budgeting involves?		View Answer
Which of the following is not a financial objective?		View Answer
What is the difference between strategy and tactics?		View Answer
Marketing planning occurs at which of the following company levels-		View Answer
Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?		View Answer
ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?		View Answer
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?		View Answer
The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:		View Answer
West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?		View Answer
Which of the following statements are not true of market challengers?		View Answer
Corporate strategy is:		View Answer
What is the statement of the organizations purpose?		View Answer
Introducing new products to existing markets is an example of which of the following-		View Answer
When a company acquires a supplier through an acquisition strategy, this is referred to as:		View Answer
What is the marketing audit?		View Answer
Which of the following is not a category of costs?		View Answer
What drives the marketing strategies of an organization?		View Answer
Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?		View Answer
The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to:		View Answer
The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of- 1. Reducing fixed costs 2. Reducing variable costs 3. Mobile defense 4. Reducing capital cost.		View Answer