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Question: What is the impact of Big Data on Internet of Things (IoT) Industry?

Answer: Big Data and the IoT work in conjunction. From a media perspective, data is the key derivative of device inter-connectivity and allows accurate targeting. The Internet of Things, with the help of big data, therefore transforms the media industry, companies and even governments, opening up a new era of economic growth and competitiveness. The intersection of people, data and intelligent algorithms have far-reaching impacts on media efficiency. The wealth of data generated allows an elaborate layer on the present targeting mechanisms of the industry.

Big Data and the IoT work in conjunction. From a media perspective, data is the key derivative of device inter-connectivity and allows accurate targeting. The Internet of Things, with the help of big data, therefore transforms the media industry, companies and even governments, opening up a new era of economic growth and competitiveness. The intersection of people, data and intelligent algorithms have far-reaching impacts on media efficiency. The wealth of data generated allows an elaborate layer on the present targeting mechanisms of the industry. Source: CoolInterview.com

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