INTERVIEW QUESTIONS MARKETING RETAIL MANAGEMENT DETAILS

Question: What do you understand by the retail accordion?

Answer: The retail accordion aspect of cyclical theory suggests that some businesses go from outlets that offer an array of products to establishments providing a narrow selection of goods and services. These establishments later turn to a generalized outlet store. Retail accordion is also known as general- specific- general theory.

The retail accordion aspect of cyclical theory suggests that some businesses go from outlets that offer an array of products to establishments providing a narrow selection of goods and services. These establishments later turn to a generalized outlet store. Retail accordion is also known as general- specific- general theory. Source: CoolInterview.com

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