|
INTERVIEW QUESTIONS
MARKETING MANAGEMENT
MARKETING MIX
DETAILS
Question: What is the difference between product mix and product line.
Answer: Product Mix:Product mix is a combination of total product lines within a company. A company like HUL has numerous product lines like Shampoos, detergents, Soaps etc. The combination of all these product lines is the product mix. Product Line:The product line is a subset of the product mix. The product line generally refers to a type of product within an organization. As the organization can have a number of different types of products, it will have similar number of product lines. Thus, in Nestle, there are milk based products like milkmaid.
|
|
|
Category |
Marketing Mix Interview Questions & Answers -
Exam Mode /
Learning Mode
|
Rating |
(0.3) By 8023 users |
Added on |
6/26/2016 |
Views |
66680 |
Rate it! |
|
|
Question:
What is the difference between product mix and product line.
Answer:
Product Mix:Product mix is a combination of total product lines within a company. A company like HUL has numerous product lines like Shampoos, detergents, Soaps etc. The combination of all these product lines is the product mix. Product Line:The product line is a subset of the product mix. The product line generally refers to a type of product within an organization. As the organization can have a number of different types of products, it will have similar number of product lines. Thus, in Nestle, there are milk based products like milkmaid. Source: CoolInterview.com
If you have the better answer, then send it to us. We will display your answer after the approval.
Rules to Post Answers in CoolInterview.com:-
- There should not be any Spelling Mistakes.
- There should not be any Gramatical Errors.
- Answers must not contain any bad words.
- Answers should not be the repeat of same answer, already approved.
- Answer should be complete in itself.
|
Please Note: We keep on updating better answers to this site. In case you are looking for Jobs, Pls Click Here Vyoms.com - Best Freshers & Experienced Jobs Website.
View All Marketing Mix Interview Questions & Answers - Exam Mode /
Learning Mode
|