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INTERVIEW QUESTIONS
MARKETING MANAGEMENT
MARKETING ENVIRONMENT
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Question: Define market segmentation.
Answer: The process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics. It also refers to marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.
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Marketing Environment Interview Questions & Answers -
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Question:
Define market segmentation.
Answer:
The process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics. It also refers to marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.
Source: CoolInterview.com
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