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Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?
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Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is:
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Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use?
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Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this?
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When Sainsburys supermarket launched their own brand of Classic Cola, what kind of market follower strategy were they using?
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The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?
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The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of- 1. Reducing fixed costs 2. Reducing variable costs 3. Mobile defense 4. Reducing capital cost.
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The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to:
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Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?
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What drives the marketing strategies of an organization?
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Which of the following is not a category of costs?
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What is the marketing audit?
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When a company acquires a supplier through an acquisition strategy, this is referred to as:
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Introducing new products to existing markets is an example of which of the following-
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What is the statement of the organizations purpose?
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Corporate strategy is:
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Which of the following statements are not true of market challengers?
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West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
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The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:
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To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?
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