INTERVIEW QUESTIONS TESTING CLARIFY CRM DETAILS

Question: What are the Features of eCRM?

Answer: eCRM implies capabilities like self service knowledge bases, automated email response, personalization of web content, online product bundling and pricing.

· eCRM gives Internet users the ability to interact with the business through their preferred communication channel.

· It also allows business to offset expensive customer service agents with technology.

· eCRM puts much emphasis on the customer satisfaction and reduced cost through improved efficiency.

· eCRM use customer data for personalization, cross-selling and up-selling.

· Sales Force Automation(SFA )and Enterprise Marketing Automation(EMA) is integrated in the eCRM.

eCRM implies capabilities like self service knowledge bases, automated email response, personalization of web content, online product bundling and pricing.

· eCRM gives Internet users the ability to interact with the business through their preferred communication channel.

· It also allows business to offset expensive customer service agents with technology.

· eCRM puts much emphasis on the customer satisfaction and reduced cost through improved efficiency.

· eCRM use customer data for personalization, cross-selling and up-selling.

· Sales Force Automation(SFA )and Enterprise Marketing Automation(EMA) is integrated in the eCRM. Source: CoolInterview.com

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