Marketing Interview Questions & Answers

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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	Question	Rating	View Answer
	In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.		View Answer
	In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising		View Answer
	________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes		View Answer
	Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.		View Answer
	Which of our products/services most appeals to you and why?		View Answer
	Yahoo, Info seeks, and Excite are all called:		View Answer
	One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:		View Answer
	The total number of items that the company carries within its product lines refers to the ___________ of the product mix.		View Answer
	One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used		View Answer
	One of the most common problems with using internal database information is that:		View Answer
	The course of a product s sales and profits over its lifetime is called:		View Answer
	Drop shippers perform which of the following functions		View Answer
	All of the following are commonly recognized promotion budget formats except:		View Answer
	The practice of going after a large share of a smaller market or subsets of a few markets is called:		View Answer
	All of the following factors can affect the attractiveness of a market segment except:		View Answer
	The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations		View Answer
	Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business		View Answer
	R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.		View Answer
	Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing		View Answer
	Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?		View Answer

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