Marketing Interview Questions & Answers

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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	Question	Rating	View Answer
	According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy		View Answer
	__________________ is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.		View Answer
	Drop shippers perform which of the following functions		View Answer
	All of the following are commonly recognized promotion budget formats except:		View Answer
	If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?		View Answer
	R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.		View Answer
	________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices		View Answer
	______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.		View Answer
	Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.		View Answer
	One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used		View Answer
	The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations		View Answer
	A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.		View Answer
	A price reduction to buyers who buy in large volumes is called a(n):		View Answer
	Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing		View Answer
	Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?		View Answer
	The practice of going after a large share of a smaller market or subsets of a few markets is called:		View Answer
	A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.		View Answer
	The course of a product s sales and profits over its lifetime is called:		View Answer
	All of the following factors can affect the attractiveness of a market segment except:		View Answer
	Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business		View Answer

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