CoolInterview.com - World's Largest Collection of Interview Questions & Answers, FAQs, queries, sample papers, exam papers, dumps, what, why, how, where, when questions
Our Services
Get 9,000 Interview Questions & Answers in an eBook.




Get it now !!
Send your Resume to 6000 Companies
Advertisements
Marketing Interview Questions

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here.
View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Highly Recommended, Hand Picked Marketing Books


Subcategories for Marketing Interview Questions & Answers :-

Following are sub categories for which Interview Questions & Answers are available under Marketing Interview Questions & Answers. Please select the appropriate sub-category:-

E- Business Interview Questions & Answers (44) Exam Mode | Learning Mode

Financial Markets Interview Questions & Answers (28) Exam Mode | Learning Mode

Internet Marketing Interview Questions & Answers (38) Exam Mode | Learning Mode

Marketing Management Interview Questions & Answers (14) Exam Mode | Learning Mode

Retail Management Interview Questions & Answers (49) Exam Mode | Learning Mode

Services Management Interview Questions & Answers (2) Exam Mode | Learning Mode

Share Market Interview Questions & Answers (20) Exam Mode | Learning Mode

Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

Previous 1 2 3 4 5 6 7 8 9 Next

Sort By : Latest First | Oldest First | By Rating

Question
Rating
View Answer
In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.
0.3 Rating
View Answer
In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising
0.2 Rating
View Answer
________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes
0.3 Rating
View Answer
Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.
0.3 Rating
View Answer
Which of our products/services most appeals to you and why?
0.3 Rating
View Answer
Yahoo, Info seeks, and Excite are all called:
0.3 Rating
View Answer
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
0.3 Rating
View Answer
The total number of items that the company carries within its product lines refers to the ___________ of the product mix.
0.3 Rating
View Answer
One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used
0.2 Rating
View Answer
One of the most common problems with using internal database information is that:
0.3 Rating
View Answer
The course of a product s sales and profits over its lifetime is called:
0.3 Rating
View Answer
Drop shippers perform which of the following functions
0.3 Rating
View Answer
All of the following are commonly recognized promotion budget formats except:
0.3 Rating
View Answer
The practice of going after a large share of a smaller market or subsets of a few markets is called:
0.3 Rating
View Answer
All of the following factors can affect the attractiveness of a market segment except:
0.3 Rating
View Answer
The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations
0.3 Rating
View Answer
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business
0.2 Rating
View Answer
R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.
0.3 Rating
View Answer
Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing
0.3 Rating
View Answer
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
0.3 Rating
View Answer

Previous 1 2 3 4 5 6 7 8 9 Next

India News Network
Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
Cache = 0.047852 Seconds