Marketing Interview Questions & Answers

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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	Question	Rating	View Answer
	When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:		View Answer
	Yahoo, Info seeks, and Excite are all called:		View Answer
	Conflicts between different levels of the same channel of distribution are referred to as:		View Answer
	Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except:		View Answer
	If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem 1. Too much advertising 2. Too few social goods 3. Cultural Pollution 4. Too much Political Power		View Answer
	a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.		View Answer
	A ______________ is a good offered either free or at low cost as an incentive to buy a product.		View Answer
	It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?		View Answer
	Which of the following is NOT one of the five stages of the buyer decision process?		View Answer
	One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:		View Answer
	The first modern environmental movement in the United States began in the:		View Answer
	Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?		View Answer
	All of the following are ways that marketing plays a key role in the companys strategic planning except:		View Answer
	Which of our products/services most appeals to you and why?		View Answer
	All of the following are commonly recognized promotion budget formats except:		View Answer
	The most logical budget setting method is found in the list below. Which is it?		View Answer
	R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.		View Answer
	What do you realistically believe to be your earning potential?		View Answer
	One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used		View Answer
	Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods		View Answer

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