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Marketing Interview Questions & Answers

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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Marketing Interview Questions & Answers

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Subcategories for Marketing Interview Questions & Answers :-

Following are sub categories for which Interview Questions & Answers are available under Marketing Interview Questions & Answers. Please select the appropriate sub-category:-

E- Business Interview Questions & Answers (44) Exam Mode | Learning Mode

Financial Markets Interview Questions & Answers (28) Exam Mode | Learning Mode

Internet Marketing Interview Questions & Answers (38) Exam Mode | Learning Mode

Marketing Management Interview Questions & Answers (14) Exam Mode | Learning Mode

Retail Management Interview Questions & Answers (49) Exam Mode | Learning Mode

Services Management Interview Questions & Answers (2) Exam Mode | Learning Mode

Share Market Interview Questions & Answers (20) Exam Mode | Learning Mode

Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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Question
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The total number of items that the company carries within its product lines refers to the ___________ of the product mix.
0.2 Rating
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The first modern environmental movement in the United States began in the:
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The goal of the marketing logistics system should be to provide:
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All of the following are commonly recognized promotion budget formats except:
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Which of the following is NOT one of the five stages of the buyer decision process?
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Which of our products/services most appeals to you and why?
0.2 Rating
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If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding
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When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:
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What makes you think that a degree in _____ will get you a job with us?
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Conflicts between different levels of the same channel of distribution are referred to as:
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It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?
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All of the following are ways that marketing plays a key role in the companys strategic planning except:
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a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.
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If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem

1. Too much advertising
2. Too few social goods
3. Cultural Pollution
4. Too much Political Power
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A ______________ is a good offered either free or at low cost as an incentive to buy a product.
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R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.
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What do you realistically believe to be your earning potential?
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The most logical budget setting method is found in the list below. Which is it?
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One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used
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Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods
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Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal



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