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Marketing Interview Questions

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Subcategories for Marketing Interview Questions & Answers :-

Following are sub categories for which Interview Questions & Answers are available under Marketing Interview Questions & Answers. Please select the appropriate sub-category:-

E- Business Interview Questions & Answers (44) Exam Mode | Learning Mode

Financial Markets Interview Questions & Answers (28) Exam Mode | Learning Mode

Internet Marketing Interview Questions & Answers (38) Exam Mode | Learning Mode

Marketing Management Interview Questions & Answers (14) Exam Mode | Learning Mode

Retail Management Interview Questions & Answers (49) Exam Mode | Learning Mode

Services Management Interview Questions & Answers (2) Exam Mode | Learning Mode

Share Market Interview Questions & Answers (20) Exam Mode | Learning Mode

Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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The purpose of strategic planning is to find ways in which the company can best:
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_______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
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The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):
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One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
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In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:
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Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
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In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising
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________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes
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In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.
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_________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
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Yahoo, Info seeks, and Excite are all called:
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A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):
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a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
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Drop shippers perform which of the following functions
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In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
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All of the following are commonly recognized promotion budget formats except:
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Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
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A ____________________ is the way consumers perceive an actual or potential product.
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When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?
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According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy
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India News Network
Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
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