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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Question	Rating	View Answer
The major advantage of survey research is its:		View Answer
Have you any questions?		View Answer
Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing		View Answer
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):		View Answer
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types		View Answer
When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):		View Answer
Today, advertising captures about ____ percent of total promotion spending.		View Answer
Drop shippers perform which of the following functions		View Answer
The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations		View Answer
The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:		View Answer
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.		View Answer
Yahoo, Info seeks, and Excite are all called:		View Answer
In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.		View Answer
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:		View Answer
_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"		View Answer
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?		View Answer
If a consumer describes a car as being the "most economical car on the market," then this descriptor is a:		View Answer
Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except:		View Answer
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?		View Answer
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:		View Answer