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Marketing Interview Questions

Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page.

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Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Subcategories for Marketing Interview Questions & Answers :-

Following are sub categories for which Interview Questions & Answers are available under Marketing Interview Questions & Answers. Please select the appropriate sub-category:-

E- Business Interview Questions & Answers (44) Exam Mode | Learning Mode

Financial Markets Interview Questions & Answers (28) Exam Mode | Learning Mode

Internet Marketing Interview Questions & Answers (38) Exam Mode | Learning Mode

Marketing Management Interview Questions & Answers (14) Exam Mode | Learning Mode

Retail Management Interview Questions & Answers (49) Exam Mode | Learning Mode

Services Management Interview Questions & Answers (2) Exam Mode | Learning Mode

Share Market Interview Questions & Answers (20) Exam Mode | Learning Mode

Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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______________ is the general term for a buying and selling process that is supported by electronic means.
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It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?
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Costs that do not vary with production or sales levels are called:
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When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
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All of the following are methods by which a company can divide its sales responsibilities except:
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A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
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3M runs a Pollution Prevention Pays program that has led to a substantial reduction in pollution and costs. This would be an example of responding to which of the following
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If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:
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Rolls Royce uses which of the following distribution formats in it.
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Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except:
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The most logical budget setting method is found in the list below. Which is it?
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The first modern environmental movement in the United States began in the:
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_______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
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In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:
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Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
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A ____________________ is the way consumers perceive an actual or potential product.
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________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.
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According to the text, the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ________________ environment.
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The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):
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The purpose of strategic planning is to find ways in which the company can best:
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India News Network
Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
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