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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Question	Rating	View Answer
All of the following are criticisms leveled against marketing by critics except:		View Answer
When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles		View Answer
The type of sales force structure in which the sales force sells along product lines is called a:		View Answer
The place in the business buying behavior model where interpersonal and individual influences might interact is called the:		View Answer
_________________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.		View Answer
The type of sales presentation approach that requires good listening and problem-solving skills is the:		View Answer
In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy		View Answer
In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:		View Answer
A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.		View Answer
The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?		View Answer
Costs that do not vary with production or sales levels are called:		View Answer
If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:		View Answer
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:		View Answer
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?		View Answer
The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy		View Answer
__________________ are products bought by individuals and organizations for further processing or for use in conducting a business.		View Answer
_______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.		View Answer
A child in the United States is normally exposed to all of the following values except:		View Answer
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below:		View Answer
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies		View Answer