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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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Question	Rating	View Answer
The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:		View Answer
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?		View Answer
If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:		View Answer
________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices		View Answer
Rolls Royce uses which of the following distribution formats in it.		View Answer
Drop shippers perform which of the following functions		View Answer
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):		View Answer
______________beliefs and values are open to some degree of change.		View Answer
According to Engels law, as income rises:		View Answer
The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:		View Answer
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:		View Answer
When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):		View Answer
According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy		View Answer
___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.		View Answer
A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.		View Answer
Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:		View Answer
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.		View Answer
a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.		View Answer
The purpose of strategic planning is to find ways in which the company can best:		View Answer
Which of the following is NOT one of the five stages of the buyer decision process?		View Answer