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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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Question	Rating	View Answer
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):		View Answer
The type of sales presentation approach that requires good listening and problem-solving skills is the:		View Answer
Yahoo, Info seeks, and Excite are all called:		View Answer
Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies.		View Answer
Wal-Mart owned Sams club is an example of a retail form called a(n):		View Answer
______________ is the general term for a buying and selling process that is supported by electronic means.		View Answer
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?		View Answer
________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes		View Answer
_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"		View Answer
In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.		View Answer
_________________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.		View Answer
Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:		View Answer
It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?		View Answer
__________________ is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.		View Answer
The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics		View Answer
_______________factors are the most popular bases for segmenting customer groups.		View Answer
A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.		View Answer
When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using:		View Answer
3M runs a Pollution Prevention Pays program that has led to a substantial reduction in pollution and costs. This would be an example of responding to which of the following		View Answer
When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:		View Answer