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The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using? |
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When Sainsburys supermarket launched their own brand of Classic Cola, what kind of market follower strategy were they using? |
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Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this? |
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Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use? |
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Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is: |
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Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan? |
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The marginal method of sales forecasting involves: |
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American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using? |
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John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers? |
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Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using? |
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The US Company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here? |
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What part of a marketing plan could this statement have come from? |
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When conducting the marketing audit and portfolio analysis, which of the following models are used to gain greater insight into the critical issues that could affect the business? |
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The Boston Consulting Group Model indicates which of the following- |
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There are various methods of determining marketing promotional budgets. Which of the following statements reflect the shortfalls or disadvantages in the percentage of sales forecasting method? |
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In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method? |
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what is your opinion in stratigic marketing |
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WHAT YOU ACHIEVE IN LAST FIVE YEARS? |
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If interviewer asks whether I'm married, & if my marriage is just two months away, what should I say. Will the truth hamper the possibilities of getting through the interview, since in Marketing one has to do extensive traveling. |
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