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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Question	Rating	View Answer
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types		View Answer
The choice between high markups and high volume is part of which of the following retailer marketing decisions		View Answer
________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.		View Answer
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.		View Answer
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.		View Answer
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:		View Answer
When producers, wholesalers, and retailers act as a unified system, they comprise a:		View Answer
The place in the business buying behavior model where interpersonal and individual influences might interact is called the:		View Answer
The most logical budget setting method is found in the list below. Which is it?		View Answer
The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):		View Answer
The course of a product s sales and profits over its lifetime is called:		View Answer
If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.		View Answer
Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments		View Answer
All of the following are methods by which a company can divide its sales responsibilities except:		View Answer
The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:		View Answer
A ____________________ is the way consumers perceive an actual or potential product.		View Answer
A company faces several major decisions in international marketing. The first of these decisions is often:		View Answer
Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.		View Answer
_________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products		View Answer
The fact that services cannot be stored for later use or sale is evidence of their:		View Answer