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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Question	Rating	View Answer
The type of sales presentation approach that requires good listening and problem-solving skills is the:		View Answer
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):		View Answer
__________________ is quoted as saying that, "everyone lives by selling something."		View Answer
Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.		View Answer
Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):		View Answer
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.		View Answer
The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy		View Answer
The total number of items that the company carries within its product lines refers to the ___________ of the product mix.		View Answer
A (n) __________________ are computerized collections of information obtained from data sources within the company.		View Answer
The typical method of retail operation used by supermarkets and catalog showrooms is called:		View Answer
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?		View Answer
________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.		View Answer
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:		View Answer
____________ have contractual authority to sell a manufacturers entire output.		View Answer
Sellers that handle their own exports are engaged in:		View Answer
A child in the United States is normally exposed to all of the following values except:		View Answer
In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising		View Answer
The Internet evolved from a network created by _________________ during the 1960s.		View Answer
Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing		View Answer
_______________ describes changes in an individuals behavior arising from experience.		View Answer