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Marketing Management Interview Questions & Answers - Learning Mode
COOLINTERVIEW.COM MARKETING INTERVIEW QUESTIONS MARKETING MANAGEMENT INTERVIEW QUESTIONS QUESTIONS & ANSWERS - LEARNING MODE

Marketing Management Interview Questions & Answers - Learning Mode

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. The application, tracking and review of a company's marketing resources and activities. The scope of a business' marketing management depends on the size of the business and the industry in which the business operates.

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Marketing Environment Interview Questions & Answers (23) Learning Mode | Exam Mode

Marketing Mix Interview Questions & Answers (55) Learning Mode | Exam Mode

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Marketing Management Interview Questions & Answers - Learning Mode
Try Marketing Management Interview Questions & Answers - Exam Mode
Question: Explain the approaches to marketing.

Answer: 1.Commodity Approach or Product Approach:Under this approach, the flow of goods from the producers to the consumers is studied. In this study, emphasis is given to production center, involvement of men in selling and purchasing of the products, means of transportation, problems in sale and advertisement of goods, problems in financing, storing and other related matters.
2. Functional Approach:Functional approach of marketing indicates the study of the functions of marketing. Whatever function Source: CoolInterview.com
Question: State the various marketing goals.

Answer: 1.Illustrate benefits
2.Attract strategic partners
3.Build trust and rapport with your audience
4.Overcome objections
5.Explore prospect pain
6.Attract new prospects to your marketing system
7.Develop new business ideas Source: CoolInterview.com
Question: List out the important functions of marketing.

Answer: 1.Standardisation and Grading
2.Branding
3.Marketing Planning
4.Packaging and Labelling
5.Customer Support Service
6.Promotion
7.Transportation
8.Pricing of Products
9.Physical Distribution
10.Storage or Warehousing
11.Gathering and Analysing Market Information
12.Product Designing and Development Source: CoolInterview.com
Question: State the disadvantages of telemarketing.

Answer: 1.No visual contact with the customer is possible.
2.A telephone conversation has very short memory.
3.An increasing number of people has become averse to telemarketing.
4.Pre-purchase inspection of goods is not possible.
Source: CoolInterview.com
Question: What is customer relationship management?

Answer: Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Source: CoolInterview.com
Question: What is Telemarketing?

Answer: Telemarketing is the act of selling, soliciting, or promoting a product or service over the telephone; the telephone is the most cost-efficient, flexible, and statistically accountable medium available. At the same time, the telephone is still very intimate and personal. It is individual to individual.Telemarketing can be a particularly valuable tool for small businesses, in that it saves time and money as compared with personal selling, but offers many of the same benefits in terms of direct co Source: CoolInterview.com
Question: Name the types of telemarketing.

Answer: 1.Inbound telemarketing.
2.Outbound telemarketing. Source: CoolInterview.com
Question: State the recent trends in marketing.

Answer: 1.More emphasis on quality,value and customer satisfaction.
2.More emphasis on relationship building and customer retention.
3.More emphasis on managing business processes and integrated business functions.
4.More emphasis on global thinking and local market planning.
5.More emphasis on strategic alliances and networks.
6.More emphasis on direct and online marketing.
7.More emphasis on service marketing.
8.More emphasis on high-tech industries.
9.More emphasis on ethical Source: CoolInterview.com
Question: What are the advantages of telemarketing?

Answer: 1.Customer Service
2.Response measurement
3.Small Businesses
4.Reduces cost
5.Human interaction
6.Flexibility Source: CoolInterview.com
Question: What is relationship marketing?

Answer: Marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers.Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. Source: CoolInterview.com
Question: What is green marketing?

Answer: Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Source: CoolInterview.com
Question: Define marketing.

Answer: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.It is also referred as the management process through which goods and services move from concept to the customer.
Source: CoolInterview.com
Question: State the importance of green marketing.

Answer: 1.Reducing use of plastics and plastic-based products.
2.Increased consumption of herbal products instead of processed products.
3.Increase use of herbal medicines, natural therapy and yoga.
4.Strict legal provisions for restricting duplication or adulteration. Source: CoolInterview.com
Question: Define M- Business.

Answer: Mobile business (m-business) refers to new business models enabled by the extensive deployment of key mobile and wireless technologies and devices (for example, Bluetooth, e-purses, smartphones, UMTS and WAP), and by the inherent mobility of most people?s work styles and lifestyles. The value proposition of m-business is that the user can benefit from information or services any time and in any place. Source: CoolInterview.com

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Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
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