- World's Largest Collection of Interview Questions & Answers, FAQs, queries, sample papers, exam papers, dumps, what, why, how, where, when questions
Our Services
Get 9,000 Interview Questions & Answers in an eBook.

Get it now !!
Send your Resume to 6000 Companies
Marketing Management Interview Questions & Answers - Learning Mode

Marketing Management Interview Questions & Answers - Learning Mode

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. The application, tracking and review of a company's marketing resources and activities. The scope of a business' marketing management depends on the size of the business and the industry in which the business operates.

Try Marketing Management Interview Questions & Answers - Exam Mode
Subcategories for Marketing Management Interview Questions & Answers - Learning Mode

Following are sub categories for which Interview Questions & Answers are available under Marketing Management Interview Questions & Answers - Learning Mode. Please select the appropriate sub-category:-

Marketing Environment Interview Questions & Answers (23) Learning Mode | Exam Mode

Marketing Mix Interview Questions & Answers (55) Learning Mode | Exam Mode


Sort By : Latest First | Oldest First | By Rating

Marketing Management Interview Questions & Answers - Learning Mode
Try Marketing Management Interview Questions & Answers - Exam Mode
Question: Explain the approaches to marketing.

Answer: 1.Commodity Approach or Product Approach:Under this approach, the flow of goods from the producers to the consumers is studied. In this study, emphasis is given to production center, involvement of men in selling and purchasing of the products, means of transportation, problems in sale and advertisement of goods, problems in financing, storing and other related matters.
2. Functional Approach:Functional approach of marketing indicates the study of the functions of marketing. Whatever function Source:
Question: State the disadvantages of telemarketing.

Answer: 1.No visual contact with the customer is possible.
2.A telephone conversation has very short memory.
3.An increasing number of people has become averse to telemarketing.
4.Pre-purchase inspection of goods is not possible.
Question: List out the important functions of marketing.

Answer: 1.Standardisation and Grading
3.Marketing Planning
4.Packaging and Labelling
5.Customer Support Service
8.Pricing of Products
9.Physical Distribution
10.Storage or Warehousing
11.Gathering and Analysing Market Information
12.Product Designing and Development Source:
Question: What are the advantages of telemarketing?

Answer: 1.Customer Service
2.Response measurement
3.Small Businesses
4.Reduces cost
5.Human interaction
6.Flexibility Source:
Question: State the importance of green marketing.

Answer: 1.Reducing use of plastics and plastic-based products.
2.Increased consumption of herbal products instead of processed products.
3.Increase use of herbal medicines, natural therapy and yoga.
4.Strict legal provisions for restricting duplication or adulteration. Source:
Question: State the various marketing goals.

Answer: 1.Illustrate benefits
2.Attract strategic partners
3.Build trust and rapport with your audience
4.Overcome objections
5.Explore prospect pain
6.Attract new prospects to your marketing system
7.Develop new business ideas Source:
Question: State the recent trends in marketing.

Answer: 1.More emphasis on quality,value and customer satisfaction.
2.More emphasis on relationship building and customer retention.
3.More emphasis on managing business processes and integrated business functions.
4.More emphasis on global thinking and local market planning.
5.More emphasis on strategic alliances and networks.
6.More emphasis on direct and online marketing.
7.More emphasis on service marketing.
8.More emphasis on high-tech industries.
9.More emphasis on ethical Source:
Question: What is green marketing?

Answer: Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Source:
Question: What is customer relationship management?

Answer: Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Source:
Question: Define marketing.

Answer: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.It is also referred as the management process through which goods and services move from concept to the customer.
Question: Define M- Business.

Answer: Mobile business (m-business) refers to new business models enabled by the extensive deployment of key mobile and wireless technologies and devices (for example, Bluetooth, e-purses, smartphones, UMTS and WAP), and by the inherent mobility of most people?s work styles and lifestyles. The value proposition of m-business is that the user can benefit from information or services any time and in any place. Source:
Question: What is relationship marketing?

Answer: Marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers.Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. Source:
Question: What is Telemarketing?

Answer: Telemarketing is the act of selling, soliciting, or promoting a product or service over the telephone; the telephone is the most cost-efficient, flexible, and statistically accountable medium available. At the same time, the telephone is still very intimate and personal. It is individual to individual.Telemarketing can be a particularly valuable tool for small businesses, in that it saves time and money as compared with personal selling, but offers many of the same benefits in terms of direct co Source:
Question: Name the types of telemarketing.

Answer: 1.Inbound telemarketing.
2.Outbound telemarketing. Source:


India News Network
Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
Cache = 0.078125 Seconds