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Search Engine Interview Questions & Answers - Learning Mode
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Search Engine Interview Questions & Answers - Learning Mode

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. An alternative to using a search engine is to explore a structured directory of topics. Yahoo, which also lets you use its search engine, is the most widely-used directory.

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Search Engine Interview Questions & Answers - Learning Mode
Try Search Engine Interview Questions & Answers - Exam Mode
Question: Which are the free tools available you use for search engine optimization ?

Answer: Google webmaster tools, Ubersuggest.org, Ahrefs, open link profiler, drop my link etc. Source: CoolInterview.com
Question: What is the use of using Keyword Prominence?

Answer: Keyword Prominence works on the principle of the location of the given keyword in the HTML source code and the web pages.

It depends on the availability of the word, higher the word in a page more prominence/weight it will have.

The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.

The location is also very important of placing of the keywords in the individual HTML tags.

The tags like , , etc. can be Source: CoolInterview.com
Question: What is the procedure to display the information of Search Results in a Search Engine?

Answer: Search engines are used to search for a query by the user and display the result by selecting the web pages that are related to the query.

The sites that are under, the result returns the algorithm that is being analyzed, in case of web pages and stored in the search index.

Search engine displays the file size of the web page and it calculates according to the percentage of users being visited the website.

The web pages can be optimized for the better search result and th Source: CoolInterview.com
Question: How you will observe to find problem why website is not ranking ?

Answer: I will check any kind of over optimization like over use of same anchor text, so many backlinks from penalized websites or same type of link building method every time or too many back links in less time etc. Source: CoolInterview.com
Question: Who is Matt Cutts?

Answer: Matt Cutts is the head of Google's Web Spam Team. Source: CoolInterview.com
Question: What is a good method of minimizing shell side pressure drop in a shell and tube exchanger?

Answer: When we search the name of website without www. or extension like .com or any other then if website appears in search then its not penalized nor banned and if we don?t find it then it may be penalized or banned. Source: CoolInterview.com
Question: Does inter linking important for seo and how you will do it in better way?

Answer: Yes it helps in passing link juice and increasing page views also. We will use different anchor text every time for doing it and will make our web pages do follow so link juice can be passed. Source: CoolInterview.com
Question: What do you mean by Anchor Text?

Answer: Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries. Source: CoolInterview.com
Question: How can you track Facebook likes using Google Analytics?

Answer: We can do this with the help of social interaction web tracking. I will add a custom script using FB.Event.subscribe function to start tracking clicks. ( Learn how to track Facebook likes ) Source: CoolInterview.com
Question: How will you treat Web Standards while Optimizing a Website?

Answer: Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site. Source: CoolInterview.com
Question: What do you understand by Frames in HTML?

Answer: A Frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead. Source: CoolInterview.com
Question: Which is more important - Building backlinks to a Website or building Great Content?

Answer: Both are important. Building Great Content is necessary as it is your first step towards ranking; and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important. Source: CoolInterview.com
Question: How important is to have a keyword in a Domain Name?

Answer: After the recent EMD update, the weightage on the presence of keyword on a domain has reduced. It is therefore important to go for a domain name that can focus on building a brand rather than using only keywords which could make a domain look spammy. Although having keywords in the domain helps but it would work only if the combination comes out as brandable. Some popular examples of website which succeded without having keywords in it are flipkart.com, myntra.com, ebay.com, digg.com, reddit.com Source: CoolInterview.com
Question: How does Search Engine Perform?

Answer: Search Engines are used on the web to place the websites according to the ranking or suggestions.

Search engines can be placed on any site that needs to be made as search engine friendly. It allows the search engines to search the sites and display them on the front according to the pre-defined ranking criteria.

Once the site is suggested for the search engine then the website information gets collected and the links are followed on each web site.

The linked websites work Source: CoolInterview.com
Question: Who is Rand Fishkin?

Answer: Rand Fishkin is the CEO and Co founder of Seomoz, the most popular SEO Software in the world. He started the informative "White Board Friday" series for explaining the concepts related to Seo and search engines. Source: CoolInterview.com
Question: What is Google Sandbox in SEO?

Answer: Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time. Source: CoolInterview.com
Question: What is the difference between SEO and SEM?

Answer: SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. SEO provides organic traffic to a website with the help of search engines while SEM involves the use of Google adwords and other paid channels of advertising. Source: CoolInterview.com
Question: What do you understand by Cloaking?

Answer: Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines. Source: CoolInterview.com
Question: What do you know about Google Panda update?

Answer: The Google Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Pand Source: CoolInterview.com
Question: How will you increase the Pagerank of a Page?

Answer: With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch, Open Site Explorer, Backlink finder etc. Source: CoolInterview.com

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Latest 20 Questions
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