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Marketing Interview Questions & Answers - Learning Mode

Marketing Interview Questions & Answers - Learning Mode

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Following are sub categories for which Interview Questions & Answers are available under Marketing Interview Questions & Answers - Learning Mode. Please select the appropriate sub-category:-

E- Business Interview Questions & Answers (44) Learning Mode | Exam Mode

Financial Markets Interview Questions & Answers (28) Learning Mode | Exam Mode

Internet Marketing Interview Questions & Answers (38) Learning Mode | Exam Mode

Marketing Management Interview Questions & Answers (14) Learning Mode | Exam Mode

Retail Management Interview Questions & Answers (49) Learning Mode | Exam Mode

Services Management Interview Questions & Answers (2) Learning Mode | Exam Mode

Share Market Interview Questions & Answers (20) Learning Mode | Exam Mode

Strategic Marketing Interview Questions & Answers (41) Learning Mode | Exam Mode

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Marketing Interview Questions & Answers - Learning Mode
Try Marketing Interview Questions & Answers - Exam Mode
Question: All of the following are criticisms leveled against marketing by critics except:

Answer: Harming consumers through too many product choices Source:
Question: When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles

Answer: Societal marketing Source:
Question: The type of sales force structure in which the sales force sells along product lines is called a:

Answer: Product sales force. Source:
Question: The place in the business buying behavior model where interpersonal and individual influences might interact is called the:

Answer: Buying center Source:
Question: In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy

Answer: The societal marketing concept Source:
Question: The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?

Answer: Rapid globalization Source:
Question: _________________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.

Answer: Innovative marketing Source:
Question: In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:

Answer: Work-load approach Source:
Question: The type of sales presentation approach that requires good listening and problem-solving skills is the:

Answer: Need-satisfaction approach Source:
Question: A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.

Answer: Private brand Source:
Question: The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:

Answer: Demography Source:
Question: If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:

Answer: Non-tariff trade barriers Source:
Question: Costs that do not vary with production or sales levels are called:

Answer: Fixed costs Source:
Question: The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy

Answer: Product line pricing Source:
Question: The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

Answer: Occasion segmentation Source:
Question: _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Answer: Brand extension Source:
Question: __________________ are products bought by individuals and organizations for further processing or for use in conducting a business.

Answer: Industrial products Source:
Question: The typical method of retail operation used by supermarkets and catalog showrooms is called:

Answer: Self-service retailing Source:
Question: When producers, wholesalers, and retailers act as a unified system, they comprise a:

Answer: Vertical marketing system Source:
Question: A child in the United States is normally exposed to all of the following values except:

Answer: Collectivism Source:

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Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
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