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Marketing Interview Questions & Answers - Learning Mode
COOLINTERVIEW.COM MARKETING INTERVIEW QUESTIONS QUESTIONS & ANSWERS - LEARNING MODE

Marketing Interview Questions & Answers - Learning Mode

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Strategic Marketing Interview Questions & Answers (41) Learning Mode | Exam Mode

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Marketing Interview Questions & Answers - Learning Mode
Try Marketing Interview Questions & Answers - Exam Mode
Question: The typical method of retail operation used by supermarkets and catalog showrooms is called:

Answer: Self-service retailing Source: CoolInterview.com
Question: All of the following are criticisms leveled against marketing by critics except:

Answer: Harming consumers through too many product choices Source: CoolInterview.com
Question: When producers, wholesalers, and retailers act as a unified system, they comprise a:

Answer: Vertical marketing system Source: CoolInterview.com
Question: A company faces several major decisions in international marketing. The first of these decisions is often:

Answer: Looking at the global marketing environment Source: CoolInterview.com
Question: When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):

Answer: Quota Source: CoolInterview.com
Question: In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy

Answer: The societal marketing concept Source: CoolInterview.com
Question: If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:

Answer: Non-tariff trade barriers Source: CoolInterview.com
Question: The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?

Answer: Rapid globalization Source: CoolInterview.com
Question: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

Answer: Product Source: CoolInterview.com
Question: The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:

Answer: Demography Source: CoolInterview.com
Question: When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.

Answer: Sample Source: CoolInterview.com
Question: When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles

Answer: Societal marketing Source: CoolInterview.com
Question: More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:

Answer: Competitive predatory pricing performance Source: CoolInterview.com
Question: If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.

Answer: Business Source: CoolInterview.com
Question: ________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

Answer: Idea screening Source: CoolInterview.com
Question: The type of sales force structure in which the sales force sells along product lines is called a:

Answer: Product sales force. Source: CoolInterview.com
Question: A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:

Answer: High sales performance and encourage capturing new accounts Source: CoolInterview.com
Question: A company is in the ______________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.

Answer: Product development Source: CoolInterview.com
Question: The advantages of audience selectivity, no ad competition, and personalization apply to which type of media

Answer: Direct Mail Source: CoolInterview.com
Question: The major advantage of survey research is its:

Answer: Flexibility Source: CoolInterview.com

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Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
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