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Internet Marketing Interview Questions & Answers - Learning Mode
COOLINTERVIEW.COM MARKETING INTERVIEW QUESTIONS INTERNET MARKETING INTERVIEW QUESTIONS QUESTIONS & ANSWERS - LEARNING MODE

Internet Marketing Interview Questions & Answers - Learning Mode

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet Marketing, also called online marketing, is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.

Try Internet Marketing Interview Questions & Answers - Exam Mode

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Internet Marketing Interview Questions & Answers - Learning Mode
Try Internet Marketing Interview Questions & Answers - Exam Mode
Question: A ______________ is a B2B trading network that links a particular seller with its own trading partners.

Answer: 1. Private trading network
2. Web community
3. Virtual network
4. Bit stream

Answer: Private trading network Source: CoolInterview.com
Question: Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.

Answer: 1. Virtual communities
2. E marketing
3. Web casts
4. Web communities

Answer: Web communities Source: CoolInterview.com
Question: ______________marketing is the Internet version of word-of-mouth marketing.

Answer: 1. Virtual
2. Virile
3. Viral
4. Visceral

Answer: Viral Source: CoolInterview.com
Question: Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-

Answer: 1. Customization
2. Individualism
3. Personalization
4. Customerisation

Answer: Customerisation Source: CoolInterview.com
Question: Which of the following are less successfully marketed online?

Answer: 1. Travel services.
2. Mainstream products
3. Financial services
4. Computer hardware and software

Answer: Mainstream products Source: CoolInterview.com
Question: _________________ refers to the degree to which a site is linked to other sites.

Answer: 1. Commerce
2. Communication
3. Community
4. Connection

Answer: Connection Source: CoolInterview.com
Question: One critical success factor in conducting E-marketing is to create a (n) ______________ website.

Answer: 1. Corporate
2. Marketing
3. Attractive
4. Customer

Answer: Attractive Source: CoolInterview.com
Question: The Internet has:

Answer: 1. Empowered consumers and businesses alike
2. Empowered intermediaries only
3. Empowered businesses only
4. Empowered consumers only

Answer: Empowered consumers and businesses alike Source: CoolInterview.com
Question: __________________ are discussion groups located on commercial online services.

Answer: 1. Chat-lines
2. Buddy lists
3. Forums
4. Newsgroups

Answer: Forums Source: CoolInterview.com
Question: _____________________ has become a standard model for email marketing.

Answer: 1. Webcasting
2. Netiquette
3. Targeted marketing
4. Permission-based marketing

Answer: Permission-based marketing Source: CoolInterview.com
Question: _____________ are networks that connect people within a company to each other and to the company network.

Answer: 1. Extranets
2. Internets
3. Intranets
4. Bit streams

Answer: Intranets Source: CoolInterview.com
Question: The New Digital Age means that:

Answer: 1. IT should play the lead role in shaping new company strategy.
2. The models of marketing strategy remain the same, but marketing practice that changes.
3. Very new models for marketing strategy and practice have to replace the old ones.
4. Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.

Answer: Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new Source: CoolInterview.com
Question: The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.

Answer: 1. Customer service
2. Interactive
3. Corporate
4. Marketing

Answer: Marketing Source: CoolInterview.com
Question: A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:

Answer: 1. Webcasting
2. Customization
3. Virtual marketing
4. Customerisation

Answer: Webcasting Source: CoolInterview.com
Question: Which of the following is not an offer of major B2B marketers online?

Answer: 1. Customer support services
2. Open trading networks
3. Product information
4. Customer purchasing

Answer: Open trading networks Source: CoolInterview.com
Question: One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.

Answer: 1. Alliance
2. Market research and information fees
3. Referral
4. Membership and subscription

Answer: Market research and information fees Source: CoolInterview.com
Question: Customers being able to buy products and services on the Internet are a result of-

Answer: 1. E-marketing
2. E-business
3. E-purchasing
4. E-commerce

Answer: E-marketing Source: CoolInterview.com
Question: In Call transaction method, how to capture the errors ?

Answer: IN CALL TRANSACTION TO CAPTURE THE ERRORS WE SHOULD PERFORM THE FOLLOWING.
FIRST ME MUST DECLARE AN INTERNAL TABLE WITH THE STRUCTURE OF BDCMSGCOLL TABLE.
THEN WHILE WRITING THE CALL TRANSACTION STATEMENT WE SHOULD PUT THE 'E' MODE FOR CAPTURING ALL THE ERRORS.
THEN FINALLY THE CAPTURED ERRORS MUST TO SENT TO THE INTERNAL TABLE WHICH WE DECLARED IN THE BEGINNING WITH BDCMSGCOLL BY USING THE FUNCTION MODULE "FORMAT_MESSAGE"
AND THUS THE ERROR MESSAGES WILL BE SENT TO THE INTER Source: CoolInterview.com
Question: The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:

Answer: 1. Consumer-to-Consumer (C2C)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)

Answer: Consumer to Business (C2B) Source: CoolInterview.com
Question: When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.

Answer: 1. Content
2. Connection
3. Context
4. Communication

Answer: Content Source: CoolInterview.com

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Latest 20 Questions
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
"Holiday Packages" announced as an advertisement are an example of _________: (a) Offer (b) Counter Offer (c) Invitation to Offer (d) None of the above
A match fixing contract between a player and a broker is a: (a) Valid Contract (b) Unenforceable Contract (c) Void Contract (d) Illegal Contract
When a bookseller sells a book on cash payment then it is called as ___________: (a) Unilateral Contract (b) Bilateral Contract (c) Executed Contract (d) Executory Contract
____________ agreements are created by situation: (a) Written (b) Oral (c) Void (d) Implied
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