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Mass Communication Interview Questions & Answers - Learning Mode
COOLINTERVIEW.COM MULTIMEDIA INTERVIEW QUESTIONS MASS COMMUNICATION INTERVIEW QUESTIONS QUESTIONS & ANSWERS - LEARNING MODE

Mass Communication Interview Questions & Answers - Learning Mode

Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. Channels of communication include broadcast television, radio, social media, and print. The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process.

Try Mass Communication Interview Questions & Answers - Exam Mode

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Mass Communication Interview Questions & Answers - Learning Mode
Try Mass Communication Interview Questions & Answers - Exam Mode
Question: What are the various elements of mass communication?

Answer: The elements of mass communication are:

* Public who has to be communicated with
* Media(Medium) which is the means of communication
* Message because of which the process has been created
* Sender of the message
* Marketing, advertising, Public relations extra can be termed as the sub elements of mass communication. Source: CoolInterview.com
Question: What is the importance of mass communication for a company?

Answer: A company is usually engaged in the process of creating and then selling products or services to earn profits. But this can only be achieved when mass production and then mass distribution accompanied by mass consumption by the public in general takes place. So in simple terms mass communication helps the company to communicate on a large level with large chunk of public to induce them to consume the product. Source: CoolInterview.com
Question: Who are the major participants in business buying process?

Answer: The major participants in business buying process are

* Initiators-are the ones who initiate or recognize the need of a particular product requirement in the organization for enhancement or to combat depravation.
* Users-are the ones who are going to use the product or require it for the smooth functioning of their operations.
* Influencers --Influencers can be of different levels and the decisions that they influence might differ from person to person or post to post. T Source: CoolInterview.com
Question: Explain the differences between mass communication and personal communication.

Answer: The most basic difference between mass communication and personal communication is the size of the audience and the source of the message. By which we mean that in personal communication the sender as well as the receiver is a person while in mass communication the sender as well as the receiver maybe a person ,a group or a huge chunk of population of a country.

The other important difference between them is the reason why the message actually originated and the conditions under which it Source: CoolInterview.com
Question: What distinguishes interpersonal communication from mass communication and machine-assisted communication?

Answer: Interpersonal communication is direct communication within a small group with high feedback.
Interpersonal communication is indirect communication using media.
Interpersonal communication is direct communication without feedback.
Interpersonal communication uses networked communications system. Source: CoolInterview.com
Question: What do you think are the main responsibilities of a mass communication professional?

Answer: The responsibilities of a mass communication professional are as follows

* He has to understand the message of the sender and execute it effectively to have the desired results.
* He has to understand the receiver and his psychology well, to design a message to suit his taste
* He has to come up with the best possible medium that is required to transfer the message
* He has to analyze the after effect of the message and alter it to suit the target better

Th Source: CoolInterview.com
Question: Who are the different types of people a mass communication personnel deals with?

Answer: The different people a mass communication personnel deals with at a basic level are

* Public
* Media, agencies,
* Higher level management people like CEOs, Chairman?s, MDs, GMs

and many more depending on the scope of operations of the media. Source: CoolInterview.com
Question: Which of this is grapevine communication?

Answer: The employees express their views on the new human resource policy to the higher management.
There is a rumor in office regarding a 10 percent hike in salary of all employees.
The principal has sent a note to all the students to improve their performance in the next examination.
There is an exchange of views in the parent-teacher meeting. Source: CoolInterview.com
Question: Explain the differences between mass communication and personal communication.

Answer: The most basic difference between mass communication and personal communication is the size of the audience and the source of the message. By which we mean that in personal communication the sender as well as the receiver is a person while in mass communication the sender as well as the receiver maybe a person ,a group or a huge chunk of population of a country.

The other important difference between them is the reason why the message actually originated and the conditions under which it Source: CoolInterview.com
Question: What do you think are the main responsibilities of a mass communication professional?

Answer: The responsibilities of a mass communication professional are as follows

* He has to understand the message of the sender and execute it effectively to have the desired results.
* He has to understand the receiver and his psychology well, to design a message to suit his taste
* He has to come up with the best possible medium that is required to transfer the message
* He has to analyze the after effect of the message and alter it to suit the target better

Th Source: CoolInterview.com
Question: What are the various media used for mass communication?

Answer: * Print-Newspapers and magazines
* Audio visual- television, radio, films
* Mobile phones
* Video games
* Internet media- Blogs, Message boards, Personal web pages, Pod casts, Video hosting services, social networking sites. Source: CoolInterview.com
Question: How does mass communication affect culture?

Answer: Culture refers to the attributes such as lifestyle, habits and moral ethics that a population in a specific place might adhere to, as the way of life. It?s ever changing and is subject to influences, this is where the mass communication can have an effect on the cultural ethos of a society.

Communicating on a mass level gives the sender of a message the power to alter certain things or introduce new things that might affect the cultural dynamics of a society, and it can?t happen in isolat Source: CoolInterview.com
Question: Define - Communication, Mass communication, Mass Media.

Answer: Communication
Mass communication
Mass Media
Culture

Communication - It refers to a message which has been originated from a source /sender who send or rather encodes the data which is then received by and decoded by the target/receiver. In simple words it is the process by which humans send and receive information amongst each other.

Mass communication - Refers to the message sent by a person or a group to a large anonymous audience through a specialized medium or a transm Source: CoolInterview.com
Question: How does mass communication affect culture?

Answer: Culture refers to the attributes such as lifestyle, habits and moral ethics that a population in a specific place might adhere to, as the way of life. It?s ever changing and is subject to influences, this is where the mass communication can have an effect on the cultural ethos of a society.

Communicating on a mass level gives the sender of a message the power to alter certain things or introduce new things that might affect the cultural dynamics of a society, and it can?t happen in isolat Source: CoolInterview.com

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