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Theory of Consumer Behaviour Interview Questions & Answers - Learning Mode

Theory of Consumer Behaviour Interview Questions & Answers - Learning Mode

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Try Theory of Consumer Behaviour Interview Questions & Answers - Exam Mode


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Theory of Consumer Behaviour Interview Questions & Answers - Learning Mode
Try Theory of Consumer Behaviour Interview Questions & Answers - Exam Mode
Question: Marginal utility curve of a consumer is also his:
a)Indifference Curve
b)Total Utility Curve
c)Supply Curve
d)Demand Curve

Answer: d)Demand Curve
As the marginal utility of a consumer increases he demands more of a commodity. Therefore, the marginal utility curve derives its shape from demand curve. Source:
Question: What is the effect of Total Utility depending upon Marginal Utility?

Answer: Total utility will be maximum when marginal utility is zero. When marginal utility becomes negative total utility starts decreasing. Source:
Question: At equilibrium, the slope of the indifference curve is: a)Equal to the slope of budget line b)Greater than the slope of budget line c)Smaller than the slope of budget line d)None

Answer: a)Equal to the slope of budget line
A consumer is at equilibrium when the budget line touches as a tangent to the indifference curve. At this point the slope of indifference curve is equal to the slope of budget line. Source:
Question: ________ shows various combinations of two products that give same amount of satisfaction:-

a)ISO cost curve
b)Indifference curve
c)Marginal utility curve
d)ISO quant

Answer: b)Indifference curve
An indifference curve shows various combination of two goods which gives the same satisfaction to the consumers. Source:
Question: An indifference curve is always: a)Concave to the origin b)Convex to the origin c)L-shaped d)A vertical straight line

Answer: b)Convex to the origin
Indifference curve is always convex to the origin due to diminishing marginal rate of substitution. Source:


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Latest 20 Questions
Payment of time- barred debt is: (a) Valid (b) Void (c) Illegal (d) Voidable
Consideration is defined in the Indian Contract Act,1872 in: (a) Section 2(f) (b) Section 2(e) (c) Section 2(g) (d) Section 2(d)
Which of the following is not an exception to the rule, "No consideration, No contract": (a) Natural love and affection (b) Compensation for involuntary services (c) Completed gift (d) Agency
Consideration must move at the desire of: (a) The promisor (b) The promisee (c) The promisor or any other party (d) Both the promisor and the promisee
An offer which is open for acceptance over a period of time is: (a) Cross Offer (b) Counter Offer (c) Standing Offer (d) Implied Offer
Specific offer can be communicated to__________ (a) All the parties of contract (b) General public in universe (c) Specific person (d) None of the above
_________ amounts to rejection of the original offer. (a) Cross offer (b) Special offer (c) Standing offer (d) Counter offer
A advertises to sell his old car by advertising in a newspaper. This offer is caleed: (a) General Offer (b) Special Offer (c) Continuing Offer (d) None of the above
In case a counter offer is made, the original offer stands: (a) Rejected (b) Accepted automatically (c) Accepted subject to certain modifications and variations (d) None of the above
In case of unenforceable contract having some technical defect, parties (a) Can sue upon it (b) Cannot sue upon it (c) Should consider it to be illegal (d) None of the above
If entire specified goods is perished before entering into contract of sale, the contract is (a) Valid (b) Void (c) Voidable (d) Cancelled
______________ contracts are also caled contracts with executed consideration. (a) Unilateral (b) Completed (c) Bilateral (d) Executory
A offers B to supply books @ Rs 100 each but B accepts the same with condition of 10% discount. This is a case of (a) Counter Offer (b) Cross Offer (c) Specific Offer (d) General Offer
_____________ is a game of chance. (a) Conditional Contract (b) Contingent Contract (c) Wagering Contract (d) Quasi Contract
There is no binding contract in case of _______ as one's offer cannot be constructed as acceptance (a) Cross Offer (b) Standing Offer (c) Counter Offer (d) Special Offer
An offer is made with an intention to have negotiation from other party. This type of offer is: (a) Invitation to offer (b) Valid offer (c) Voidable (d) None of the above
When an offer is made to the world at large, it is ____________ offer. (a) Counter (b) Special (c) General (d) None of the above
Implied contract even if not in writing or express words is perfectly _______________ if all the conditions are satisfied:- (a) Void (b) Voidable (c) Valid (d) Illegal
A specific offer can be accepted by ___________. (a) Any person (b) Any friend to offeror (c) The person to whom it is made (d) Any friend of offeree
An agreement toput a fire on a person's car is a ______: (a) Legal (b) Voidable (c) Valid (d) Illegal
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