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INTERVIEW QUESTIONS
RETAIL MANAGEMENT
CONSUMER BEHAVIOUR IN THE RETAIL CONTEXT
DETAILS
Question: Define consumer behaviour.
Answer: Consumer behaviour involves," Those acts of individuals directly involved in obtaining, using, and disposing of economic goods and services, including the decision process that precede and determine these acts". It is also defined as the study of how people buy, what they buy, when they buy and why they buy.
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Consumer Behaviour in the Retail Context Interview Questions & Answers -
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Question:
Define consumer behaviour.
Answer:
Consumer behaviour involves," Those acts of individuals directly involved in obtaining, using, and disposing of economic goods and services, including the decision process that precede and determine these acts". It is also defined as the study of how people buy, what they buy, when they buy and why they buy. Source: CoolInterview.com
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