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INTERVIEW QUESTIONS
MARKETING MANAGEMENT
MARKETING MIX
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Question: Explain the different distribution channels under indirect channel.
Answer: Indirect channel consists of the following distribution channels: 1. One level channel( Producer- Retailer- Consumer channel):- Under this channel, goods are sold by the manufacturer directly to the retailers, and retailers in turn sell the same to the consumers. This channel is more suitable for automobiles, home appliances etc. 2. Two level channel( Producer- Wholesaler- Retailer- Consumer channel):- Under this channel, goods move from the manufacturer to the wholesalers, from wholesalers to the retailers and from retailers to the ultimate consumers. Small producers find this as the most convenient channel. 3.Three level channel( Producer- Agent- Wholesaler- Retailer- Consumer channel):- This is the longest channel of distribution. Under this channel the manufacturers hands over his entire goods to the agent and get relieved of the problem of distribution. This channel is widely used for textiles, cool drinks, cosmetics etc.
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Marketing Mix Interview Questions & Answers -
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Question:
Explain the different distribution channels under indirect channel.
Answer:
Indirect channel consists of the following distribution channels: 1. One level channel( Producer- Retailer- Consumer channel):- Under this channel, goods are sold by the manufacturer directly to the retailers, and retailers in turn sell the same to the consumers. This channel is more suitable for automobiles, home appliances etc. 2. Two level channel( Producer- Wholesaler- Retailer- Consumer channel):- Under this channel, goods move from the manufacturer to the wholesalers, from wholesalers to the retailers and from retailers to the ultimate consumers. Small producers find this as the most convenient channel. 3.Three level channel( Producer- Agent- Wholesaler- Retailer- Consumer channel):- This is the longest channel of distribution. Under this channel the manufacturers hands over his entire goods to the agent and get relieved of the problem of distribution. This channel is widely used for textiles, cool drinks, cosmetics etc. Source: CoolInterview.com
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