Sustainable differentiation is most likely in the following circumstances? ► A) Where the bases of differentiation are valuable to the buyer ► B) Where the bases of the differentiation strategy are difficult for competitors to imitate ► C) Where it is difficult for buyers to shift their buying allegiances ► D) All of the above
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Three ways of sustaining competitive advantage are? ► A) Price-based strategies, differentiation, and diversification ► B) Price-based strategies, differentiation, and lock-in ► C) Change, adaptation and efficiency. ► D) Monopoly, cartel and market sharing
Competitive advantage based on differentiation derives from? ► A) Being the lowest cost producer in the industry and offering the lowest prices ► B) Having the broadest range of different goods and services in the industry ► C) Having processes and systems, which are different from competitors ► D) Offering products or services, which offer different benefits from competitors' and which are valued by buyers.