Sponsored Links

Interview Questions
Recommended Books












INTERVIEW QUESTIONS MARKETING DETAILS
Question :

Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):

Category Marketing Interview Questions
Rating (4.3) By 15 users
Added on 9/24/2014
Views 130
Rate it!

Highly Recommended, Hand Picked Marketing Books



Question :

Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):


Answer:

Line extension
Source: CoolInterview.com




If you have the better answer, then send it to us. We will display your answer after the approval.
Rules to Post Answers in CoolInterview.com:-
  • There should not be any Spelling Mistakes.
  • There should not be any Gramatical Errors.
  • Answers must not contain any bad words.
  • Answers should not be the repeat of same answer, already approved.
  • Answer should be complete in itself.
Name :*
Email Id :*
Answer :*
Verification Code Code Image - Please contact webmaster if you have problems seeing this image code Not readable? Load New Code
Process Verification Enter the above shown code: *
Inform me about updated answers to this question

Related Questions
View Answer
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.
View Answer
The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy
View Answer
The total number of items that the company carries within its product lines refers to the ___________ of the product mix.
View Answer
A (n) __________________ are computerized collections of information obtained from data sources within the company.
View Answer
The typical method of retail operation used by supermarkets and catalog showrooms is called:
View Answer
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
View Answer
________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.
View Answer
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:
View Answer
____________ have contractual authority to sell a manufacturers entire output.
View Answer
Sellers that handle their own exports are engaged in:
View Answer
A child in the United States is normally exposed to all of the following values except:
View Answer
In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising
View Answer
The Internet evolved from a network created by _________________ during the 1960s.
View Answer
Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing
View Answer
_______________ describes changes in an individuals behavior arising from experience.
View Answer
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
View Answer
All of the following would be ways to segment within the category of psychographic segmentation except:
View Answer
__________________ are products bought by individuals and organizations for further processing or for use in conducting a business.
View Answer
In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:
View Answer
Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
View Answer

Please Note: We keep on updating better answers to this site. In case you are looking for Jobs, Pls Click Here Vyoms.com - Best Freshers & Experienced Jobs Website.

View ALL Marketing Interview Questions & Answers



User Options
India News Network

Latest 20 Questions
What are the Hadoop related Projects at Apache?
What are the modules included in Apache Hadoop Project?
What is Apache Hadoop?
What is a Private Cloud? Do we need one to handle Big Data?
How Can We Cope with the Impact of Big Data?
What skills do Big Data analysts need to have?
What does a Big Data analyst do?
What are some real-world examples of Big Data and how it is used?
What is Big Data Analytics?
Why Big Data is becoming so important?
What is the impact of Big Data on Sports Industry?
What is the impact of Big Data on Real estate Industry?
What is the impact of Big Data on Retail Banking Industry?
What is the impact of Big Data on Retail Industry?
What is the impact of Big Data on Technology Industry?
What is the impact of Big Data on Information Technology Industry?
What is the impact of Big Data on Internet of Things (IoT) Industry?
What is the impact of Big Data on Media Industry?
What is the impact of Big Data on Education Industry?
What is the impact of Big Data on Healthcare Industry?



Fresher Jobs | Experienced Jobs | Government Jobs | Walkin Jobs | Company Profiles | Interview Questions | Placement Papers | Companies In India | Consultants In India | Colleges In India | Exams In India | Latest Results | Notifications In India | Call Centers In India | Training Institutes In India | Job Communities In India | Courses In India | Jobs by Keyskills | Jobs by Functional Areas

Testing Articles | Testing Books | Testing Certifications | Testing FAQs | Testing Downloads | Testing Interview Questions | Testing Jobs | Testing Training Institutes

Gate Articles | Gate Books | Gate Colleges | Gate Downloads | Gate Faqs | Gate Jobs | Gate News | Gate Sample Papers | Gate Training Institutes

MBA Articles | MBA Books | MBA Case Studies | MBA Business Schools | MBA Current Affairs | MBA Downloads | MBA Events | MBA Notifications | MBA FAQs | MBA Jobs
MBA Job Consultants | MBA News | MBA Results | MBA Courses | MBA Sample Papers | MBA Interview Questions | MBA Training Institutes

GRE Articles | GRE Books | GRE Colleges | GRE Downloads | GRE Events | GRE FAQs | GRE News | GRE Training Institutes | GRE Sample Papers

IAS Articles | IAS Books | IAS Current Affairs | IAS Downloads | IAS Events | IAS FAQs | IAS News | IAS Notifications | IAS UPSC Jobs | IAS Previous Question Papers
IAS Results | IAS Sample Papers | IAS Interview Questions | IAS Training Institutes | IAS Toppers Interview

SAP Articles | SAP Books | SAP Certifications | SAP Companies | SAP Study Materials | SAP Events | SAP FAQs | SAP Jobs | SAP Job Consultants
SAP Links | SAP News | SAP Sample Papers | SAP Interview Questions | SAP Training Institutes |




Copyright ©2003-2016 CoolInterview.com, All Rights Reserved.
Privacy Policy | Terms and Conditions



Cache = 0 Seconds