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  • INTERVIEW QUESTIONS MULTIMEDIA MASS COMMUNICATION DETAILS
    Question :
    Explain the differences between mass communication and personal communication.
    Category Mass Communication Interview Questions
    Rating (0.4) By 1861 users
    Added on 8/28/2009
    Views 1775
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    Answers:

    The most basic difference between mass communication and personal communication is the size of the audience and the source of the message. By which we mean that in personal communication the sender as well as the receiver is a person while in mass communication the sender as well as the receiver maybe a person ,a group or a huge chunk of population of a country.

    The other important difference between them is the reason why the message actually originated and the conditions under which it is been communicated. For instance in personal communication the expression of certain emotions could be a reason while in mass communication it might be to induce the audience of the message to buy or try a product or service.

    The tools or rather the medium in both are also different, mass communication will have print, audio visual, internet etc. but personal communication will have mobile, mail or internet as a tool to communicate.



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